From Imperdibili to Graziano's: the brand is born.

On 1 May 2025 the range known until that day as Imperdibili became Graziano's.

It matters to say what did not change: the recipes are the same, the same San Graziano natural mineral water, the same extracts and botanicals, the same plant in Mariano Comense. No reformulation, no production shortcuts.

What changed is everything else: the name, the label, the way the bottle presents itself on a cocktail counter. Imperdibili told a commercial promise. Graziano's tells an origin — the spring, the Como countryside, an Italian tradition of mixing.

This is also where the idea of The Guardians comes from: fourteen bottles, fourteen characters, each one keeping a different balance. Not a communication device, but the most faithful way to describe a range in which every reference has a precise job alongside a spirit.

A branding exercise, then. What was inside the bottle was already right.